About Project

Social media and out of home content working with Loyal Agency

Live Project
April 2019

Social Media + OOH

Creative Team
Creative Direction Paul Fenton
Art Direction Marty Luther
Motion Design Gina Wagstaffe

Download the App

Simple, but visually impactful short form snackable content that can be used across social and OOH to drive customers to download the Afterpay app.

Afterpay Tetris

Category & merchant focused creative reflecting why "you are being smart by shopping with Afterpay". Using gamification as it's draw card, this campaign reinforced budget message while also profiling the breadth of merchants and categories offered by Afterpay to drive conversion across native targeted socials on Facebook, Instagram, Snapchat and YouTube.

Afterpay Trust Pilot

Afterpay Day