Creative Direction Paul Fenton
Art Direction Marty Luther
Motion Design Gina Wagstaffe
Simple, but visually impactful short form snackable content that can be used across social and OOH to drive customers to download the Afterpay app.
Category & merchant focused creative reflecting why "you are being smart by shopping with Afterpay". Using gamification as it's draw card, this campaign reinforced budget message while also profiling the breadth of merchants and categories offered by Afterpay to drive conversion across native targeted socials on Facebook, Instagram, Snapchat and YouTube.